Toby Grooming Goods

The Toby Grooming Goods logo and product line capture the playful spirit of pet care, offering a fun and accessible approach to dog grooming. Featuring a friendly, cartoonish terrier named Toby, the brand's visual identity emphasizes a welcoming and approachable feel. Bright, cheerful colors and whimsical typography contribute to the brand's lighthearted personality, while the diverse product range – from shampoos with playful scent names like "Oatmeal" and "Blueberry" to paw balms and breath refreshers – reinforces the brand's commitment to comprehensive care. The overall design aims to make grooming a positive experience for both pets and their owners, transforming a chore into a bonding ritual.