Check Your Cherries- Social Media Campaign

This social media and out-of-home (OOH) campaign, "Check Your Cherries," tackles breast cancer awareness with a playful yet impactful approach. Designed to reach both male and female audiences, the campaign utilizes a cheeky cherry analogy to make the potentially uncomfortable topic of breast cancer self-examination more approachable.

The social media carousel breaks down essential information into digestible, visually engaging slides. Each "cherry" illustration represents a key fact or self-examination step, emphasizing that "everyone has cherries" and is therefore at risk. The carousel covers topics such as the prevalence of male breast cancer (highlighted with a statistic) and the risks women face, including the sobering statistic that 1 in 8 women will develop breast cancer. It concludes with a call to action to "watch out for..." specific signs and symptoms.

Complementing the social media component, large-scale OOH placements, like billboards or transit ads, feature the "Check Your Cherries" slogan and cherry visuals alongside a QR code. This code directly links to the social media carousel, bridging the gap between offline visibility and easily accessible online information. The campaign's bold visuals and straightforward messaging aim to cut through the noise and encourage proactive breast health practices, ultimately driving increased awareness and early detection.